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Headlines & Stuff
Here are some cool things we read about this past week: Twitter Tests Promoted Videos for Advertisers Twitter has announced a beta launch of promoted video, a new advertising option that allows...
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Headlines & Stuff
Here are some cool things we read about this past week: Uber Extends Ride Service to Other Apps Want an Uber rider to go with that grande latte? Through the Starbucks app – and a small group of other...
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Here are some cool things we read about this past week: Pinterest Launches Global Analytics Platform in 31 Languages Pinterest this week launched its first global business tool in 31 languages that...
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How To Make Trends and Influence People
One of the proverbial Holy Grails of social marketing has been to get your brand to trend on Twitter. It signifies scale and social value of your brand, it’s easy to explain, and not everyone can do...
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The Marketing Arm Digital – September 2014 Newsletter
We published our monthly newsletter! Check it out below, and to see it in all its glory with working links, click HERE.
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Headlines & Stuff
Here are some cool things we read about this past week: Facebook to Ask Why People Don’t Like Ads Facebook wants to better understand consumer thinking in an effort to serve more relevant ads in the...
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Headlines & Stuff
Here are some cool things we read about this past week: YouTube Adds Real-Time Analytics YouTube has added new real-time reporting to its analytics dashboard that provides view counts down to the...
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Headlines & Stuff
Here are some cool things we read about this past week: Ello – the Anti Facebook You may have already heard about Ello, the ad-free, invite-only, independent social network that has gone viral over...
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Headlines & Stuff
Here are some cool things we read about this past week: Snapchat Ads are Coming Snapchat ads are coming soon, according to Snapchat CEO Evan Spiegel. The ads will be around the company’s “stories”...
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Headlines & Stuff
Here are some cool things we read about this past week: Twitter Introduces Audio Cards This week, Twitter announced that it is introducing a new type of Card to your timeline: the Audio Card. The new...
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Headlines & Stuff
Here are some cool things we read about this past week: Instagram Rolls Out Video Ads Instagram is now selling video ad inventory launching the product with autoplay spots for Disney, Activision,...
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Evolution of Social Media Marketing
I recently gave a talk on the evolution of social media marketing and I’ve posted the presentation deck below. Without hearing my voice guiding you through it, you may find a few slides confusing, but...
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Headlines & Stuff
Here are some cool things we read about this past week: Facebook Launches New Places Directory to Rival Yelp Facebook has quietly launched a new Places Directory, which lets you search for the best...
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Headlines & Stuff
Here are some cool things we read about this past week: Facebook to Make Sure the Right People See Publishers’ Posts Facebook unveiled new tools this week to give publishers a better shot at making...
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Just When You Thought You Knew Everything About Hashtags…
You may be surprised to learn that there are very specific and different rules for using hashtags on each social platform. This red, yellow, and green guide will explain how lenient and indulgent one...
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2015 Will See The Rise Of Dark Social
Dark social is the sharing activity that is somewhat invisible to traditional analytics. It’s the culmination of referrals and sharing of content that originates from instant messages, emails...
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Headlines & Stuff
Here are some cool things we read about this past week: Facebook and Twitter Lock Horns in Post-Super Bowl Battle of the Statistics Facebook and Twitter released a barrage of data this week to claim...
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A Very Social Super Bowl
A Very Social Super Bowl As told by SNICKERS social strategists Hannah Redmond and Rita Mogilanski Super Bowl 49 was the most social Super Bowl ever. More than 65 million people talked about the game...
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SMWNYC 2015: “The Evolution of Social TV”
I attended Social Media Week in NYC last week and was impressed by the massive turnout. Each year, more and more people attend this conference as more agencies, platforms, products and brands try to...
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SMWNYC: Day 2 Recap
“The New Millennial Model for Business: Under-30 Leaders Sound Off on This Generations Impact” This session featured a panel of millennials from the Forbes 30 Under 30 list and was moderated by Randall...
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